The Salvation Army’s Christmas Kettle Campaign is one of Canada’s largest and most recognizable annual charitable events. In addition to the critical fundraising impact of the Campaign, the Christmas kettles boost the Army’s visibility and awareness.
In fact, there are more than 2,000 kettle locations across Canada that support a wide range of Salvation Army programs. For many Canadians, the Christmas kettles are their only point of contact with The Salvation Army all year. According to public opinion polling, more than half of all Salvation Army donors list “giving to a Christmas kettle” as their primary method of giving to The Salvation Army.
Furthermore, the Army relies on the co-operation of numerous retail partners to ensure the ongoing success of this campaign. Continued goodwill from these retail partners is critical.
What happens to the money raised?
For too many Canadians, the necessities of life needed for basic human dignity are out of reach. Poverty is the root cause that puts dignity out of reach for millions of Canadians, making access to everyday needs, like food, clothing and shelter, difficult. Funds raised through donations made at Christmas kettles, together with other sources of funds, help provide direct, compassionate, hands-on service to approximately 1.8 million people each year in Canada, restoring hope and dignity to those who might otherwise remain invisible in society.
Funds donated to Surrey stay in Surrey.